How to Run a Boutique Profitably

Do you know about 70% boutique businesses make profit within six months but still close down within one year of inauguration despite working profitably. It is not only due to technical difficulties but certain other factors also which make or break boutique businesses and that includes home based boutiques too! So, how would you ensure that you start a profitable boutique and it runs smoothly till the end?

I have come across many people – women as well as men – who wish to head for opening a fashion boutique but fear that they need fashion or stitching degrees to get themselves started.

Well, it’s not like this. You can start as well as earn good in fashion world. There is nothing wrong in that. My father always said that food, clothing and shelter are three things and vocations, where you can never go wrong in earning if you know what you are doing.


Now you would say that if we know what we are doing then we can never go wrong anywhere! What’s the big deal?

Right! But here in clothing business if you want to dig gold, you can do so very well if you work sincerely. I could do it in a short span of time so could you!


That’s simple here. When you want to invest less, you need to make your brain and your legs do the extra work. If you don’t have money then make your time do the work you need money for – that is investing and multiplying. As they say TIME IS MONEY.



Almost anybody can climb the Everest if only one knows how and where to start it.

I suggested many ideas in my earlier blog Earn Money : Work From Home and in this particular write-up, I show you how to practically make easy money simply by coordinating. It’s not tough work. In fact, it’s really simple.

Get your vision clear. Here, I presume that you set up a corner of your home as work center and entertain your customers there or you get your own idea where your customers can reach you. And you know –

  • Who would be your wannabe customers.
  • How much you are going to charge – Don’t go cheap. Some people think that if they charge less, they are going to attract a huge customer following. Stay competitive, that is at par with your competitors. You can charge even more if your end product and service is at premium.
  • What is the competition – What the other people selling to your customers at what price. How you can be different from them. What is your unique selling point – timely delivery, good fitting and alteration or something else? Find your specialty, your niche.
  • Never make the mistake of undervaluing yourself. If you want success, you deserve it and you’ll get it. Keep patience.
  • Don’t get over-confident either. Believe in yourself, take good care of your health – mental as well as physical. If you would be in good health then only you can do anything in life.
  • Never make the mistake of overlooking your finances. Keep your finances in check. Stay organized and write each expense and income head on regular basis. It will help you at the time of paying taxes.

Let’s come back to our point. Your work or your business can be run through phone – Whatsapp, facebook page, instagram or your own website. Not necessarily you need all the set up. Though, you need willingness to work!

In fact, the concept WORK FROM HOME has nothing to do with working online. That is a misconception.

For centuries, thousands of people across the world are working from their home and many of them do not need to switch on their phone or computers at all. What you work from home to earn money is work from home. Running errands is not called work from home, mind you.

Now, the things are easier. You can run those businesses which you used to run earlier but increase the viewability and reachability of your customers to your venture through these mediums of phone and computers. Thus you can increase your profitability!


STEP – 1

  • If you can cut and stitch on your own and you are planning to make dresses yourself then you can basically check out the latest trends in vogue.
  • But, if you are not very familiar with stitching then surf through internet to understand basics of designing, tailoring and business Watch to understand but don’t get overwhelmed. You don’t have to give exams, you need to know just basics, that’s it!

It’s no rocket science. Anybody can start and run a fashion boutique from home that also profitably. Though, it helps but you don’t need a fashion designing qualification for a work from home boutique.

STEP – 2

  • Find out and establish contacts with some hands on tailors in your locality. DON’T FORGET TO CHECK THEIR CREDENTIALS. Some of them may have criminal backgrounds and learned tailoring behind the bars. It’s better to check their identity cards or some other proofs to establish that you and your merchandise is in safe hands.

Once I was in dire need of a tailor to finish some festival orders on time. I hired a young man with the reference of my existing cutter.

After about fifteen days, this new tailor started skipping the work. When inquired, he said that his mother was very ill and he needed advance. He looked so innocent and true that I gave him the money.

Next day on wards, he stopped coming. When I tried to locate him, I got to know that he was free on parole and was caught and sent back to prison. How much I thanked for my life!


STEP – 3

  • Spread the word that you are on working mode. It is simple now then it used to be earlier. Your facebook, whatsapp, instagram, google business page or website (if you have) will help you to spread the word faster and publicize free at no time.
  • I am sure you’ll start getting orders this way. Once you get the orders, contact your tailor to be at your place with his sewing machine or give him yours to finish the work

If he could take the work with him and deliver on time, then it’s best. You’ll save on time, electricity, tea and headache. Word of caution — check his credentials.

  • Even if you design and stitch yourself, it’s better to outsource some of the basic work. Though, you may have to share your profits but it’ll help you deliver work faster, hence earn more money by working less.


  • If you can cut and stitch on your own and you are planning to make dresses yourself then you can basically check out the latest trends in vogue.
    • In one of fashion designing classes, I ran a workshop for working professionals. The biggest hurdle of them all was the MANPOWER MANAGEMENT.

    Before making an entry into fashion boutique, I was a human resource and training manager in public health, so I knew the challenges of manpower management. But, situation is a little bit different here, hence the solution has to be different.

    Outsource the time-consuming activities – You can’t escape and skip the designing part but some of the production part / activities can be delegated.

    It makes sense if you hire some wannabe fashion designers, tailors, learners to work on piece rate basis. That means you pay them only after successful completion of each piece according to the quality standards you have set.

    For example, if it’s a simple pyjama, you can set a rate of suppose INR 80/- and give the specification about the cutting, sewing, number of pockets, finishing, trimmings etc. and based on that you pay them for each pyjama.

    • You can contact stay at home people in neighboring places, who may be interested in less skilled work of sewing buttons, hooks, hemming, overlocking, trimmings etc. at a very low rates but regular work and timely payment should be your motto to keep these workers happy.

    Reason is – They are working just for some extra pocket-money and working is not their necessity or priority. It is difficult to keep those people into loop, who really don’t NEED to work.

    • Before delivery, get the dresses ironed or dry cleaned, if needed by a professional, who is affordable and within your reach. It’ll save a lot of your time and ensure timely delivery.

    These ideas proved to be useful for the work at home as well as fashion brand boutique owners, who attended my last class. Their contentment and success encouraged me to write this piece of information with you. You can check out some of the work at home ideas of work at home as well.

    I hope this article helps you to venture into earning your time, money and energy by working at home. Do let me how much these ideas worked for you?